In the next five years the United States is set to overtake France as the world’s largest wine market, according to a study commissioned by the organizers of the VinExpo trade fair in Bordeaux. The study predicted that in the year 2010, U.S. consumption of still wine would rise to 27.3 million hectoliters, or 721.2 million gallons, from 23 million in 2005. That would exceed French consumption, which is predicted to fall to 24.9 million hectoliters from 27.4 million over the same time span.
Why is wine consumption on the rise in the U.S.?
10 Reasons Americans are Falling in Love with Wine
1. The quality of wine in the $10-$15 per bottle range is improving and will continue to improve.
2. The supply of very good wine is increasing to meet demand and is keeping costs reasonable.
3. Many studies are listing the potential health benefits of moderate wine consumption.
4. Wine goes well with food—it’s a food friendly beverage of choice.
5. Wine tourism is exploding—wine tour destinations are popular across America and the world.
6. Wine tasting parties are fun, informative, and in vogue.
7. The wine mystique attracts consumers—wine has been around since ancient times but people continue to be intrigued by its complexity. So much to learn, so little time!
8. Wine education is on the rise—wine books, classes, blogs, and other ways of spreading information have proliferated.
9. New wine bars are opening every day across America, offering plenty of access and choice.
10. Wine drinking is a social experience—good friends and wine match perfectly.
Enjoy and cheers,
Ken & Theresa
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1 comments:
Interesting post, I have read about how the USA will overtake France too -- but it's fun to see the reasons! It's kind of sad from the French side of things. Here all the young'uns drink hard liquor and pastis...
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